5 Quick and Easy Ways to Ruin Your Blog’s Credibility

Blogs are becoming one of the fastest-growing ways for people with common interests to share information, ask questions, and dig deeper into their passion subjects. They also are increasingly being used by companies to build stronger relationships with their customers. But whether you are publishing your own special interest blog or writing a blog for your corporate masters, your objective needs to be to attract and hold onto the largest possible reader base. Sounds simple enough, right? Read more [...]

Give Before You Take – Value in Internet Marketing

Most anyone reading this is going to be familiar, at least in some abstract way, with the concept of "value."  The concept of value, or utility derived from content, products, or other offerings, is not unique to IM, however, and those working across a variety of markets, both online and offline, have to be keenly aware of the ways in which their value is perceived by customers.  In this post, we're going to go over the importance of balancing your 'give' with your 'take', and a few ways Read more [...]