Are Your Marketing Tools Helping You Reach the Right People?

Marketing is all about reaching the right people at the right time. Unfortunately that can turn into a guessing game if you don't have the right tools.  The marketing tools that we use are essential to our success so if you've just been "winging it" or going on intuition, you're only selling yourself short. Use Marketing Tools to Reach Your Audience Here are some of my personal favorite marketing tools that will help you find the right people to get your message, product or service in Read more [...]

Linkbuilding 2015: Express Links and more…

It's been recently discovered that Google has submitted a patent that should change the way linkbuilding is done in a drastic manner.  We've all been aware of the linkbuilding penalties that Google has been handing out for the abuse and misuse of links, so it's no surprise to see them taking action.  In fact, this has been coming for a while, it's just unclear how many people truly expected this kind of superb fix: implied links. Under our current understanding of linkbuilding, 'express Read more [...]

The Right Social Media Platform? ask you this

I've said it before and I'll say it again: when it comes to social media, you shouldn't have a problem putting all of your eggs in one basket if you don't have the time or budget for an extensive social media campaign.  There's nothing worse (in terms of social promotions and brand imaging) than putting social widgets on your website only to lead to malnourished, underwhelming social media sites. The Importance of Updating Social Media When a viewer gets to a neglected social media page, Read more [...]

What’s New for Internet Marketing in 2015?

So, right about now your newsfeed is probably littered with predictions for internet marketing in 2015, ringing in the New Year with "insider knowledge" in your pocket, blah, blah, baitclick.  What a drastic change from each one of the past ten New Years blog trends, no?  Do you want to know what is going to happen with internet marketing next year in no uncertain terms: the same thing that is happening right now. The Most Exciting Prediction in the World Here it is: trends are going Read more [...]

5 Ways to Succeed With Facebook Ads

It should not come as a surprise that businesses today are jumping into Facebook to take advantage of the millions of users that might be potential leads to a business. However, success can only come when the business owners or marketers are familiar with the variety of Facebook marketing features that can boost a business image, branding and sales. One impactful marketing strategy on Facebook that is commonly employed by businesses today is online ads. However, Facebook ads may not be as successful Read more [...]