Why are People Leaving Websites?

Have you ever wondered what the most popular reasons are that people leave websites?  Recently, Kissmetrics put out some very interesting data and numbers that should help every marketer out there understand their viewer behavior just a little bit better. Poor Navigation and Layout If your website is poorly designed and difficult to navigate, people will leave it.  Quickly.  Don't make this mistake and be sure to use logical and intuitive design when planning your layout.  The main navigation Read more [...]

Are You Retargeting Your Visitors?

Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit?  That means 80% of your site's visitors are leaving without converting, even if they want to.  With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are (studies show that about 68% of all abandoned shopping carts can be recovered), it only makes sense that the people who bounce off your site are recoverable as well, even Read more [...]

5 Key Factors That Make Good Webcopy Great

January in internet marketing land should be called copytime.  Every website out there is looking for brand new copy, from blogs to social media posts to web copy.  Of these three important types of copy, only one is going to represent your website day in and day out. While none should be ignored or written off with any type of nonchalance, I personally believe that webcopy should be the most scrutinized of the three. After all, many blogs are informal.  Social posts aren't meant to serve as Read more [...]

Are Your Marketing Tools Helping You Reach the Right People?

Marketing is all about reaching the right people at the right time. Unfortunately that can turn into a guessing game if you don't have the right tools.  The marketing tools that we use are essential to our success so if you've just been "winging it" or going on intuition, you're only selling yourself short. Use Marketing Tools to Reach Your Audience Here are some of my personal favorite marketing tools that will help you find the right people to get your message, product or service in Read more [...]

Linkbuilding 2015: Express Links and more…

It's been recently discovered that Google has submitted a patent that should change the way linkbuilding is done in a drastic manner.  We've all been aware of the linkbuilding penalties that Google has been handing out for the abuse and misuse of links, so it's no surprise to see them taking action.  In fact, this has been coming for a while, it's just unclear how many people truly expected this kind of superb fix: implied links. Under our current understanding of linkbuilding, 'express Read more [...]