‘Pin’ a Tweet to the Top of Your Twitter Profile!

Do you have a Tweet pinned to the top of your profile on Twitter? Wait, wrong social media network, right? Not really. Twitter will actually let you "pin" a Tweet to the top of our Twitter stream so that people visiting your page will always see that particular Tweet first, as opposed to the default setup in which your most recent posting appears on top. What are the benefits of this? Well, first you have more control over what visitors see when they land on our Twitter feed (uh, duh!). Read more [...]

Responsive Website – How Far Do You Need to Go Mobile?

With the coming of the mobile revolution being heralded for years, it seems we're finally here (even though it came in with a whimper, more than a bang).  With that said, it's now critical that every marketer that wants to stay competitive be not only findable, but viewable on mobile devices.  Mobile devices make up a greater portion of all searches each and every year, and we're finally starting to see some viable means in terms of mobile purchasing to warrant the push to either responsive Read more [...]

Why are People Leaving Websites?

Have you ever wondered what the most popular reasons are that people leave websites?  Recently, Kissmetrics put out some very interesting data and numbers that should help every marketer out there understand their viewer behavior just a little bit better. Poor Navigation and Layout If your website is poorly designed and difficult to navigate, people will leave it.  Quickly.  Don't make this mistake and be sure to use logical and intuitive design when planning your layout.  The main navigation Read more [...]

Are You Retargeting Your Visitors?

Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit?  That means 80% of your site's visitors are leaving without converting, even if they want to.  With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are (studies show that about 68% of all abandoned shopping carts can be recovered), it only makes sense that the people who bounce off your site are recoverable as well, even Read more [...]

5 Key Factors That Make Good Webcopy Great

January in internet marketing land should be called copytime.  Every website out there is looking for brand new copy, from blogs to social media posts to web copy.  Of these three important types of copy, only one is going to represent your website day in and day out. While none should be ignored or written off with any type of nonchalance, I personally believe that webcopy should be the most scrutinized of the three. After all, many blogs are informal.  Social posts aren't meant to serve as Read more [...]