Copy Tips for Saying More With Less

Copywriting doesn't always get the credit it deserves.  From the billions of dollars in sales each day that hinge on a well-formatted sales letter, to a polished TV commercial script, to the catchy jingle or slogan you just can't get out of your head, effective professional, persuasive writing, "copywriting," does a lot for us as marketers. It's unfortunate then that copy is often neglected as a luxury expense or an unnecessary cog in many marketers' or business owners' sales funnels.  Read more [...]

Twitter Advertising: NEW ads editor Tool

Advertising on social media has been a dominant force for several years now.  In fact, search advertising has even taken a hit in recent years due to the amount of time people spend browsing social networking sites. It's not like Google's trembling in their Adwords boots right now, but it's probably been on their radar. That said, social advertising has had the disadvantage of being relatively uncertain for a time, due to the platforms and tools that facilitate it not having as much time Read more [...]

5 Types of Social Media Personalities

5 Types of Social Media Personalities

5 Types of Social Media Personalities

How to Stay True to Your IM Vision

Remember when you first made the decision to pour yourself into internet marketing?  Maybe you've felt the rush of quitting your 9-to-5 in favor of starting off on a venture where success or failure rest squarely on your shoulders and yours alone, where earning potential is virtually unlimited and the possibilities seem endless.  It's an exciting moment, to be sure! but are you still excited? Far too many marketers find themselves ambling down a boring dirt road that started out as a gold-paved Read more [...]