say for instance that the product has a score of 447, that means
that 447 affiliates have made a sale for that product within the last eight
weeks.

Keep in mind that this doesn’t reflect the amount of sales made by each
affiliate. It could be that 447 affiliates made one sale each or that three
affiliates made 149 sales each. There is really no way to tell for sure.
But it can lead you to the conclusion that a high gravity score often
means more competitors.

It is important to keep in mind that it will be more difficult to make
money from a product that has a large number of affiliates promoting it.
A good rule of thumb is to aim for products that have a referral
percentage below 65%. This means you will have less competition.

If you don’t mind the competition it is perfectly OK to promote products
with a higher gravity score. Simply because these products have been
proven to be successful sellers and you can be sure that  there is a
market for them.

Then again, there are lots of extremely valuable products on Clickbank
that have a far lower gravity score with less competition. Of course the
choice is completely up to you, but I recommend that you keep your
product choices limited to ones with a gravity of 20 or higher. Because
most products below that just won’t make any money for you
no matter how much you promote them.

After you have found several products that meet your criteria based on
the gravity score you can begin looking at the other variables like
evaluating the sales letter, cost and commissions.

By understanding how the Clickbank gravity score works you can be
more confident that you are picking the most profitable products to
promote.

Make sure you look for your next lesson soon. We will be talking about
evaluating the sales letter’s of the products that you are considering.

Thank you again for joining, If you have any questions or need any
assistance please feel free to contact me at anytime using the contact
information on my blog.

I will be happy to help,