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	<title>Jorge Delgado</title>
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	<link>http://jorge-delgado.com/blog</link>
	<description>Affiliate Marketing Blog</description>
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		<title>Ideas for Your Sales Funnel</title>
		<link>http://jorge-delgado.com/blog/affiliate-marketing/ideas-for-your-sales-funnel</link>
		<comments>http://jorge-delgado.com/blog/affiliate-marketing/ideas-for-your-sales-funnel#comments</comments>
		<pubDate>Sun, 16 Jun 2013 05:11:26 +0000</pubDate>
		<dc:creator>Jorge Delgado</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clickbank]]></category>
		<category><![CDATA[E-book]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Mind map]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales process]]></category>

		<guid isPermaLink="false">http://jorge-delgado.com/blog/?p=3674</guid>
		<description><![CDATA[Ideas for Your Sales Funnel All sales funnels have the same basic shape and characteristics – wide at the entry point and gradually narrowing as the prospect moves through it. Each funnel is similar, but no two are exactly the same. You have many options when it comes to working out the specifics. Researching Ideas Before you start thinking about the specifics of your sales funnel, there is some important research that must be done. Start by taking your product idea and making sure there&#8217;s a market for it. No matter how enticing your offers or how well-crafted your funnel, you won&#8217;t succeed if there isn&#8217;t a hungry crowd eyeing the products you are offering. You should begin by doing keyword research to see if people are searching for what you&#8217;re planning to offer. You can conduct more detailed research by looking at products in your niche and niches that are similar to yours. This can be done through product marketplaces such as ClickBank.com or Amazon.com. On these sites, you can see if people are actually buying products related to your niche. You can also find out about the potential of your market by looking at similar products offered by your competitors. Your Competitors&#8217; Funnels It&#8217;s always good to investigate the sales funnels of your competition. The point of this investigation isn&#8217;t so much to get ideas as it is to find weaknesses within their sales process. You need to offer your prospects something unique that your competitors do not offer. The best way to do this is to sign up to your competitors&#8217; mailing list and see how they market from the point of view of a prospective customer. You should also take advantage of some of their offers to see what you&#8217;re up against. You’ll be able to assess not only their sales funnels, but also the quality of their products and service. Brainstorming for Your Funnel Once you discover your market and the approach of your competition, start brainstorming what you&#8217;ll do with your own sales funnel. First of all, brainstorm potential offers. Knowing what your competition is offering will help you target what the market could really use. What kinds of products would help you qualify these potential buyers? You might consider freebies, small-ticket offers for the front-end, medium and large-ticket offers for the back-end, and one-time offers. You’ll also need to identify your traffic sources. Traffic sources include things such as search engines, social media, forums, blogs, content directories, press releases, information products, and anything else that will drive traffic to your landing page. Planning It out After your brainstorming, lay out your sales funnel in a visual way that allows you to see the big picture. You can do this by using tools such as mind maps, spreadsheets, timetables, and/or diagrams. A good sales funnel is solid, well-planned, and detailed, but you also have to be flexible. Once you put it into action, be sure to carefully track your conversions to identify the strongest [...]<div class='yarpp-related-rss'>

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<li><a href='http://jorge-delgado.com/blog/affiliate-marketing/what-is-a-sales-funnel-and-why-is-it-important-for-your-success' rel='bookmark' title='What Is a Sales Funnel and Why Is It Important for Your Success?'>What Is a Sales Funnel and Why Is It Important for Your Success?</a></li>
<li><a href='http://jorge-delgado.com/blog/affiliate-marketing/the-key-components-of-an-effective-sales-funnel' rel='bookmark' title='The Key Components of an Effective Sales Funnel'>The Key Components of an Effective Sales Funnel</a></li>
<li><a href='http://jorge-delgado.com/blog/affiliate-marketing/the-sales-funnel-automating-your-sales-process' rel='bookmark' title='The Sales Funnel – Automating Your Sales Process'>The Sales Funnel – Automating Your Sales Process</a></li>
</ol>
</div>
]]></description>
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		</item>
		<item>
		<title>The Key Components of an Effective Sales Funnel</title>
		<link>http://jorge-delgado.com/blog/affiliate-marketing/the-key-components-of-an-effective-sales-funnel</link>
		<comments>http://jorge-delgado.com/blog/affiliate-marketing/the-key-components-of-an-effective-sales-funnel#comments</comments>
		<pubDate>Sun, 09 Jun 2013 17:32:05 +0000</pubDate>
		<dc:creator>Jorge Delgado</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Email address]]></category>
		<category><![CDATA[Front and back ends]]></category>
		<category><![CDATA[Funnels]]></category>
		<category><![CDATA[Landing page]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Opt-in email]]></category>
		<category><![CDATA[Sales process]]></category>

		<guid isPermaLink="false">http://jorge-delgado.com/blog/?p=3660</guid>
		<description><![CDATA[The Key Components of an Effective Sales Funnel For a sales funnel to work, a few key elements must be in place. First, you need to consider the offers you make. These offers should gradually increase in size and ticket price, as you weed out those who aren&#8217;t interested in buying your product. Second, you must decide the ways in which you will keep in touch with your prospects and further qualify them. Through your offers and communications, you should be able to get your prospect list down to only the serious buyers. By the time you get to the end of your funnel, you should have a list of loyal customers who you can sell to again and again, assuming you nurture that relationship. Types of Offers There are a variety of different ways to go about making your offers. The most common include: •  Opt-In Giveaways. An opt-in giveaway is a freebie usually offered in exchange for the person&#8217;s name and email address. This is the entry point to your sales funnel. The potential customer wants the free product, so they &#8216;opt-in&#8217; by giving you their name and email address. You can then begin marketing directly to them through email. •  Front-End Offers Front-end offers are paid offers that work just like freebies, but can actually be more effective. The key is that even though you charge for your offer, you keep the price very low. Charging for the product helps weed out the folks who just want a freebie and aren’t interested in ever opening up their wallets at all. If they’re willing to spend even just a dollar on a small product, you know that they have the potential to be serious buyers in the future. •  Subscription Products Subscription products are low-priced but more profitable for you because you charge a monthly fee to subscribers. It is much tougher to get people to pay for a subscription though, so the content you&#8217;re offering has to be really unique and valuable. But if these clients are willing to pay this monthly fee, they&#8217;ll be much more likely to buy your high-ticket items. •  One-Time Offers One-time offers are great because they allude to a level of urgency. These are offers telling the visitor that once they click away, the offer expires. In other words, they have to sign up and/or buy immediately or they will lose their one and only chance. The way a sales funnel works is that the front-end offers are low-priced (or free) and low commitment. In contrast, your back-end offers gradually increase in price. These pricier back-end offers are what really qualify your prospects and tell you who your serious buyers are. Keeping in Touch It&#8217;s important to keep in touch with your prospects. They shouldn&#8217;t only be hearing from you when you&#8217;re trying to sell them something. The follow-up emails you send to subscribers on your list should always offer them helpful content. The purpose of these emails is to stay [...]<div class='yarpp-related-rss'>

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<li><a href='http://jorge-delgado.com/blog/affiliate-marketing/the-sales-funnel-automating-your-sales-process' rel='bookmark' title='The Sales Funnel – Automating Your Sales Process'>The Sales Funnel – Automating Your Sales Process</a></li>
<li><a href='http://jorge-delgado.com/blog/affiliate-marketing/automating-your-daily-email-tasks' rel='bookmark' title='Automating Your Daily Email Tasks'>Automating Your Daily Email Tasks</a></li>
</ol>
</div>
]]></description>
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		</item>
		<item>
		<title>What Is a Sales Funnel and Why Is It Important for Your Success?</title>
		<link>http://jorge-delgado.com/blog/affiliate-marketing/what-is-a-sales-funnel-and-why-is-it-important-for-your-success</link>
		<comments>http://jorge-delgado.com/blog/affiliate-marketing/what-is-a-sales-funnel-and-why-is-it-important-for-your-success#comments</comments>
		<pubDate>Sun, 02 Jun 2013 06:48:04 +0000</pubDate>
		<dc:creator>Jorge Delgado</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[E-book]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[Garden]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Roof garden]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales process]]></category>

		<guid isPermaLink="false">http://jorge-delgado.com/blog/?p=3645</guid>
		<description><![CDATA[What Is a Sales Funnel and Why Is It Important for Your Success? The term &#8216;sales funnel&#8217; is an important concept for all types of businesses. Your sales funnel is what leads customers to purchase your products or services. As they pass through the funnel, they transform from random prospects to qualified leads and, finally, to buyers. As the funnel narrows and prospects get to your sales team, they are already primed to make a purchase. The Sales Funnel Explained The sales funnel is a sieve that leads prospective customers through your sales process. It casts its net wide and then gradually weeds out unqualified prospects that are not likely to buy your product. As the term &#8216;funnel&#8217; suggests, it&#8217;s wide at the top (the entry point) and narrow at the bottom (the point of purchase). At the top, a sales funnel attracts casual website visitors through a special offer that lures them in. You then use marketing techniques to offer them other deals. This gives you a chance to gather information about your prospects and further qualify them. Why Businesses Use Sales Funnels Sales funnels are important for a number of reasons. First, they make the sales process more efficient. Since only qualified buyers get to the end of the funnel, your sales team doesn&#8217;t waste time dealing with uninterested prospects who are just kicking tires. A good sales funnel helps to make your sales process more predictable. Sales are never fully predictable, but when your sales process is organized in a standard, systemized way, you can arrive at a good estimate of your ROI. Finally, a sales funnel helps you track different metrics at different points of the process. It&#8217;s organized into clear steps so that when there&#8217;s a problem within your funnel, you can troubleshoot and tweak accordingly. An Example of a Sales Funnel Here&#8217;s an example of a sales funnel in action. Imagine that you own a business that sells supplies and information about rooftop gardening. You create a blog about green roofing that includes a form on the sidebar where visitors can sign up for your list and receive a free eBook on the topic. Once a visitor downloads the book, you begin marketing to them through emails, offering them exclusive content, helpful tips, and special offers. The offers gradually increase in price, leading them to your main product, a comprehensive collection of rooftop gardening tips with a fairly high price tag. At first, visitors read your blog for information about rooftop gardening. At that point they may just be considering the feasibility of starting their own garden. Those who sign up for your list are truly interested, and the ones that jump on the email offers are seriously looking for a way to start a rooftop garden. The people in this segment of your list are the most likely to buy your kit, and therefore you begin marketing the kit to them. Drive Them Away An important concept to remember about the sales funnel [...]<div class='yarpp-related-rss'>

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<li><a href='http://jorge-delgado.com/blog/affiliate-marketing/creating-an-information-product-empire' rel='bookmark' title='Creating an Information Product Empire'>Creating an Information Product Empire</a></li>
<li><a href='http://jorge-delgado.com/blog/affiliate-marketing/how-to-pick-the-most-profitable-clickbank-product-lesson-3' rel='bookmark' title='How To Pick the Most Profitable Clickbank Product &#8211; Lesson 3'>How To Pick the Most Profitable Clickbank Product &#8211; Lesson 3</a></li>
</ol>
</div>
]]></description>
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		</item>
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		<title>The 4 Biggest Online Marketing Automation Mistakes</title>
		<link>http://jorge-delgado.com/blog/affiliate-marketing/the-4-biggest-online-marketing-automation-mistakes</link>
		<comments>http://jorge-delgado.com/blog/affiliate-marketing/the-4-biggest-online-marketing-automation-mistakes#comments</comments>
		<pubDate>Sun, 19 May 2013 05:12:59 +0000</pubDate>
		<dc:creator>Jorge Delgado</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[Customer relationship management]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Software testing]]></category>

		<guid isPermaLink="false">http://jorge-delgado.com/blog/?p=3632</guid>
		<description><![CDATA[The 4 Biggest Online Marketing Automation Mistakes &#160; Automating your online business saves a great deal of time, energy and headache. But it can also cause problems of its own when it&#8217;s left to run on total autopilot. Before you go wild automating everything, here are the 4 biggest mistakes marketers make. 1. Don&#8217;t Automate What Shouldn&#8217;t Be Automated There are certain tasks that simply shouldn&#8217;t be automated. The work you do on social media interacting with fans and building relationships with them can&#8217;t be done by technology. It needs the human touch. Content creation and curation should never be automated. You need to give your fans content that&#8217;s unique, fresh and relevant. Never copy and paste content for them that they can find somewhere else and don&#8217;t let a software program choose content for you to share with them based on keywords or other factors. If you use a curation program, always check out the content it gives you and add some comments of your own. Finally, customer service should never be automated. Whenever a customer has a question or concern, a real human being needs to be there to sort it out for them. 2. Lack of Due Diligence Once you have your automation programs in place, you can let them do their thing. But when you&#8217;re choosing which tasks to automate and which tools to use, you need to give it your full attention. Make sure each tool is really what you need. Read reviews carefully and ask people on webmaster forums for advice. For each new program, give its full trial period a spin and make sure it works for you. Don&#8217;t just buy the first program you find or the one that&#8217;s the most highly recommended by others. And don’t buy one with a slew of features that you don’t need and will never use! 3. Failure to Monitor Automation handles mundane tasks for you but this doesn&#8217;t mean you can set it and forget it. You need to keep an eye on what the program is doing and make sure it&#8217;s doing it right. Most automation involves some oversight by you. When you automate backlinking, you need to check out the sites to which you&#8217;re linking before the links go live. When you automate content curation, you need to read each article you plan to share with your audience before it goes out. 4. Failure to Test Testing is another important part of preventing automation disasters. For example, scheduled email marketing is always automated, but you should run a test for each message to make sure it appears the way it should to your subscribers. Make sure you’re a subscriber on each of your lists so you can test everything. In addition, makes sure your email lists and segments are organized. If you don&#8217;t pay attention to your email automation rules, you may end up with double sends where someone who has already purchased an item gets a message urging them to buy it. [...]<div class='yarpp-related-rss'>

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</ol>
</div>
]]></description>
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		<title>Encouraging Interaction and a Sense of Community – 6 Essentials</title>
		<link>http://jorge-delgado.com/blog/reading/encouraging-interaction-and-a-sense-of-community-6-essentials</link>
		<comments>http://jorge-delgado.com/blog/reading/encouraging-interaction-and-a-sense-of-community-6-essentials#comments</comments>
		<pubDate>Thu, 16 May 2013 02:49:46 +0000</pubDate>
		<dc:creator>Jorge Delgado</dc:creator>
				<category><![CDATA[Reading]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Internet forum]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Online community]]></category>
		<category><![CDATA[Sense of community]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social network]]></category>

		<guid isPermaLink="false">http://jorge-delgado.com/blog/?p=3620</guid>
		<description><![CDATA[Encouraging Interaction and a Sense of Community – 6 Essentials The Internet gives businesses many ways to connect with customers. It&#8217;s possible to build a sense of community online with your fans, customers, clients, business partners, or anyone else with similar interests. All of this networking gets you more exposure, builds your brand, and best of all makes your audience feel closer to you. Whether you&#8217;re building a community through Pinterest Community Boards, LinkedIn or Facebook Groups, or your own blog, a few of the same essentials apply. 1.    Focus on Helping People use online forums and social media groups to find the help they need for their problems. The best communities: •    Answer questions •    Teach their members how to do things •    Give feedback •    Offer support and encouragement Sometimes a community fills an emotional need or just tells people that they&#8217;re doing a great job. Make your online community this kind of place. 2.    Be Responsive Check in often and reply to comments, messages and posts, even if it&#8217;s just to say &#8216;thank you.&#8217; The more responsive and friendly you are to your members, the more they&#8217;ll feel like participating. Let people know that you&#8217;re there and approachable. 3.    Be Real Be yourself and let your personality come through. Too many marketers try to appeal to everyone and end up creating a bland persona that&#8217;s not only fake but also boring. On the other hand, people respond to your personality and quirks. When people get to know you, they feel a stronger bond. Your members will spend time in the community simply because they like you. 4.    Give Them Something to Do Give your members something to do in the community. Start discussions and ask for opinions. Hold contests, polls and surveys. Carry out collaborative projects where they get to create the content with you. All of this gives them reasons to spend time in the community. It also gives members the sense that the community belongs to them. 5.    Connect with Others It&#8217;s not enough to just create your community and expect engagement. You have to get out there and get involved in other communities as well. Read and comment on other blogs; subscribe to video channels; join social media groups. This networking will raise awareness of your community and strengthen bonds. You&#8217;ll also have a chance to connect with your community members in other places. 6.    Seek Feedback Periodically ask your community members for feedback. For example, how can you make the forum a better or more helpful place for them? The community belongs to them as much as it belongs to you, so help them make it how they want it. It&#8217;s easy to start a community online, but it takes a great deal of time to build real interaction. Make it a daily task on your to-do list. Check in and see what&#8217;s going on. It&#8217;s consistent contact with give-and-take that builds a community. &#160;<div class='yarpp-related-rss'>

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</ol>
</div>
]]></description>
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		<title>Managing Your Online Business&#8217;s Finances through Automation</title>
		<link>http://jorge-delgado.com/blog/affiliate-marketing/managing-your-online-businesss-finances-through-automation</link>
		<comments>http://jorge-delgado.com/blog/affiliate-marketing/managing-your-online-businesss-finances-through-automation#comments</comments>
		<pubDate>Sun, 12 May 2013 13:00:04 +0000</pubDate>
		<dc:creator>Jorge Delgado</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
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		<category><![CDATA[Amazon Payments]]></category>
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		<category><![CDATA[Online banking]]></category>
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		<category><![CDATA[Quickbooks]]></category>

		<guid isPermaLink="false">http://jorge-delgado.com/blog/?p=3591</guid>
		<description><![CDATA[Managing Your Online Business&#8217;s Finances through Automation As your business grows, so will the financial transactions you have to oversee. Automating your business&#8217;s finances and bookkeeping allows it to more easily grow without your books becoming a mess or payments getting lost. It&#8217;s essential for any company that plans to grow beyond a small business. Payment Processors Before you start taking payments online, it&#8217;s important to have an online payment processor. The most popular payment processor is PayPal. This service handles your sales transactions for you, as well as offering other tools such as its &#8216;pay now&#8217; button. This button allows site visitors to make payments instantly by clicking it and then logging into their PayPal account. Signing up for an online payment processor is much easier than getting a credit card merchant account. There are a variety of services beyond PayPal, such as Google Checkout, Amazon Payments and Authorize.net, and the more processors you sign up with, the more options you give your customers. The best part is that transactions are fully automated through the web. Automatic Payments There are also many ways to automate recurring billing and invoicing. This can be done through most payment processors such as PayPal by creating &#8216;subscription&#8217; payments for clients, customers or services. You can easily change your subscriptions if their price or frequency changes. Automatic payments are also offered by comprehensive bookkeeping programs like Quickbooks. Quickbooks is designed to handle all of your accounting so that you don&#8217;t have to do it yourself. A similar program is Freshbooks which, although it doesn&#8217;t offer comprehensive bookkeeping, offers many other features that help you track your money and manage your time. Both of these programs can also be used as payment processors. Automated Payroll If you have employees or are planning to add employees, automated payroll programs are helpful. These are systems that store data on your employees and automatically pay them so you don&#8217;t have to. In addition to making your job as manager easier, they also improve your payroll&#8217;s accuracy by reducing human error. In addition, they keep good records of payment data which you can refer to easily. These can be either software programs or web-based services like ADP. Online Banking Not everything can be done through online payment processors or bookkeeping programs. Most banks offer online banking services for businesses to pay recurring bills such as utilities. Banking services and credit card companies offer small business billing plans to make running a business easier. Automate Slowly Automating financial tasks relieves you of a great burden, but it&#8217;s something that should be done slowly, one step at a time. Making too many changes at once can cause confusion and problems. Instead, get one system implemented and wait until you and your staff are comfortable using it before you implement the next.<div class='yarpp-related-rss'>

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		<title>Creating a Community on Twitter</title>
		<link>http://jorge-delgado.com/blog/reading/creating-a-community-on-twitter</link>
		<comments>http://jorge-delgado.com/blog/reading/creating-a-community-on-twitter#comments</comments>
		<pubDate>Fri, 10 May 2013 01:45:40 +0000</pubDate>
		<dc:creator>Jorge Delgado</dc:creator>
				<category><![CDATA[Reading]]></category>
		<category><![CDATA[@hashtags]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://jorge-delgado.com/blog/?p=3584</guid>
		<description><![CDATA[Creating a Community on Twitter Twitter is a microblogging site that&#8217;s a bit different from the other social media giants like Facebook and Pinterest. But there&#8217;s one key way it&#8217;s similar – it&#8217;s an excellent tool for businesses. The way to make your Twitter presence a worthwhile endeavor is to use it to build a community. Good Content The best way to attract followers and keep them is to provide valuable content, like any social media platform. Focus on tweeting about things that are of interest to your target audience. Help your followers solve their problems and overcome obstacles in their way. Try to give them not only helpful but also engaging content. Sharing a controversial article, for example, and asking for their opinions on it is a good discussion starter. So is sharing a tip and then asking for the tips of others. Make It Easy Make it easy for your people to find you on Twitter. You can do this by choosing a Twitter ID that&#8217;s simple and straightforward. If the exact name of your business is taken, add to it a keyword that your followers will understand and that&#8217;s easy to communicate to them. Put this Twitter ID on all of your marketing materials both online and off. Hashtags In your tweets, use hashtags to mark keywords or topics. Hashtags are words that you can use in a tweet to make it searchable for that keyword. Hashtags start with the symbol # and contain no spaces. People will find your tweets when they search for these terms. Hashtags also make it easy to hold community “chats”. You can specify a time to chat about a specific topic and tell everyone the time. People chime in during the chat by adding your specified hashtag to their tweets. They follow the chat just by searching for that hashtag. The search results will show the Twitter stream that contains tweets with your hashtag, in real time. Find and Follow Others It has become something of a cliché in the world of Twitter – you follow me, I follow you. But it&#8217;s an axiom that holds true. Find people to follow and pay attention to what they tweet. Community is a two-way street. You can search for users by using hashtags. There are a number of tools, list sites and directories you can use to find like-minded tweeps (your Twitter “peeps”) as well. Reach out to Your Followers Lurking on Twitter won&#8217;t get you followers and engagement. Be the first to reach out to them. Even something as simple as saying &#8216;good morning&#8217; or thanking someone for a retweet is a point of contact, and you need as many of those as possible. Create Lists Twitter Lists is a feature that allows you to segment the people you follow on Twitter and organize them. You can then filter the messages you see in your main stream so you don&#8217;t see all tweets in the same place. You can organize your lists [...]<div class='yarpp-related-rss'>

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</div>
]]></description>
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		<title>Website Maintenance on Autopilot – How Automation Helps</title>
		<link>http://jorge-delgado.com/blog/affiliate-marketing/website-maintenance-on-autopilot-how-automation-helps</link>
		<comments>http://jorge-delgado.com/blog/affiliate-marketing/website-maintenance-on-autopilot-how-automation-helps#comments</comments>
		<pubDate>Sun, 05 May 2013 05:31:42 +0000</pubDate>
		<dc:creator>Jorge Delgado</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[Computer program]]></category>
		<category><![CDATA[Function (mathematics)]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[plug ins]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[Shareware]]></category>
		<category><![CDATA[Vocus]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://jorge-delgado.com/blog/?p=3527</guid>
		<description><![CDATA[Website Maintenance on Autopilot – How Automation Helps There is constant maintenance that needs to be done on websites to keep them safe and functional. Luckily, this maintenance mostly involves computer functions that can be automated. You install them and they do the rest. While these programs are making sure your site is running at its peak performance, you can then spend your time creating content, building relationships and managing your marketing campaigns. Software and Plugin Updates Software and plugin updates are essential. Whenever you download a software program or install a plugin, it will ask you if you&#8217;d like to receive updates. Always say yes. When it alerts you to an update, install it immediately. Software programs and plugins add code to your website to enhance it and this extra code develops weaknesses over time. Hackers learn to exploit the loopholes in this code and can gain access to your site. Updates keep these holes plugged. Security Scans Security scans perform a similar function. They periodically check your site for weaknesses where viruses and malware can gain access. There are software programs and plugins that scan daily, or on whatever schedule you program into it. When the program finds something suspicious, it will bring it to your attention and ask if you&#8217;d like it removed. These clever programs also clean up bits of code that are no longer being used. Some website scanning software programs and plugins perform the additional function of removing broken links. If your program doesn&#8217;t do this, it&#8217;s a good idea to invest in a separate program that does. A large percentage of links become broken within the first few months of a site being built. If a visitor clicks on the link, they go nowhere. These need to be constantly identified and removed. Backing up Your Data Backing up your website data is critical. If your site is attacked and all of its content is destroyed, you can reinstall your entire site and it will be as good as new. If you don&#8217;t back it up, all of your content will be lost forever. There are programs and services that automatically back up your data regularly. Your data may be stored either in a separate physical location such as a detachable hard drive or online in the cloud. The best programs save your data both places. Temporary Redirects When you&#8217;re making changes to your site or updating it, it&#8217;s important that you show visitors a page telling them it&#8217;s temporarily under construction. Otherwise, they&#8217;ll see the changes in progress or see nothing at all. There are plugins available that automatically redirect visitors to your &#8216;under construction&#8217; page so that you don&#8217;t have to do it manually for every small change you make. Investing in any type of website maintenance automation software can be costly, so it&#8217;s important to read reviews and take advantage of free trial versions. The work these programs do is important, so don&#8217;t skimp on quality. Try to choose comprehensive programs [...]<div class='yarpp-related-rss'>

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</ol>
</div>
]]></description>
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		<title>Collaborating with Your Customers on Pinterest Community Boards</title>
		<link>http://jorge-delgado.com/blog/reading/collaborating-with-your-customers-on-pinterest-community-boards</link>
		<comments>http://jorge-delgado.com/blog/reading/collaborating-with-your-customers-on-pinterest-community-boards#comments</comments>
		<pubDate>Wed, 01 May 2013 21:16:28 +0000</pubDate>
		<dc:creator>Jorge Delgado</dc:creator>
				<category><![CDATA[Reading]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[affiliate marketing training]]></category>
		<category><![CDATA[boards]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Pin]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://jorge-delgado.com/blog/?p=3514</guid>
		<description><![CDATA[Collaborating with Your Customers on Pinterest Community Boards Pinterest is a visual content sharing site that&#8217;s a valuable tool for small businesses. One of the fastest growing social media sites, it&#8217;s no longer the domain of visually oriented niches. It now appeals to all kinds of users. One of its best Pinterest features for engaging your customers is Community Boards. Community Boards allow users to collaboratively make your boards with you. No other social media network allows this level of interaction. It engages your customers and they help you by curating content for you. Creating Community Boards The best community boards are those that are narrowly focused but not so narrow that there&#8217;s nothing to pin. Since Pinterest is all about users&#8217; interests, it&#8217;s difficult to get too narrow. The more specific you make the topic, the more focused and therefore better it will be as a board. It will also appeal more to your collaborators and followers. You don&#8217;t need to create a special community board. You can take any of the boards you already have and open them up for collaboration. Pick a board you want to turn into a community board and click Edit. It will take you to a settings window. Choose &#8216;Me + Contributors&#8217; and then write directions for contributing in the Description field. When someone wants to become a contributor, they&#8217;ll email you asking for your permission. Once you approve them, they can contribute as much content as they want to the board. You can also invite users that you&#8217;d like to contribute. In the settings window, there&#8217;s a place to add users. When a user is added, it will send them an email inviting them. Engaging Your Customers There are several ways to increase customer engagement on your community boards. One way is to seek out boards on related topics and invite users who post the best content. You can increase your exposure by joining other people&#8217;s community boards and posting content there. This level of collaborating creates a true community where users routinely pin content to each other&#8217;s boards. You should advertise your community boards on other social networks and on your website or blog. Include a direct link so that other users can go directly to your board to collaborate. Being a Good Community Manager As Pinterest Community Boards become more popular, there&#8217;s more spam. However, if you&#8217;re a good board manager, you can keep it to a minimum. Approving new contributors will help. You can often spot a spammer before they have a chance to pin something irrelevant or sales-oriented. Make sure you&#8217;re signed up to get email notifications when there&#8217;s a new pin (this is the default setting) and be sure to monitor new content. You can cut down on spam by being clear in the board&#8217;s description about what&#8217;s allowed and what isn&#8217;t. It may be a good idea to allow some self-promotion as long as it&#8217;s relevant. Your contributors can include a description of the image telling [...]<div class='yarpp-related-rss'>

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		<title>Automating Your Marketing &#8211; Analytics and Testing</title>
		<link>http://jorge-delgado.com/blog/affiliate-marketing/automating-your-marketing-analytics-and-testing</link>
		<comments>http://jorge-delgado.com/blog/affiliate-marketing/automating-your-marketing-analytics-and-testing#comments</comments>
		<pubDate>Sun, 28 Apr 2013 14:57:59 +0000</pubDate>
		<dc:creator>Jorge Delgado</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[affiliate marketing business]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Bounce rate]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing performance measurement and management]]></category>
		<category><![CDATA[Web analytics]]></category>

		<guid isPermaLink="false">http://jorge-delgado.com/blog/?p=3509</guid>
		<description><![CDATA[Automating Your Marketing &#8211; Analytics and Testing Analytics and testing are important because they help you chart progress and make improvements. Analytics give you data that&#8217;s objective and accurate so that you can make key decisions about your business. When you automate your testing and analytics, you can spend your time analyzing this data and making these decisions, and not tracking down or organizing the data itself. Analytics Software There are a number of website analytics software programs available. To use an analytics software program, you download and install, and then link to your site. It will then track your website statistics and user behavior. These programs report data such as: •    Number of visitors •    Visitor demographics •    Sites that refer traffic to your site and other data on traffic sources •    Which keywords visitors are using to find your site •    How well your site ranks for chosen keywords •    Bounce rate and page views After installing the program and linking it to your site, you can create your own customized reports which can be sent to your email address. This saves you even more time by bringing you just the data you want. Analytics programs go one step beyond just presenting you with statistics. The difference between analytics and statistics is that analytics programs give you not just data but trends and insights into the results. This makes analyzing the data faster and easier for you. Split-Testing Split-testing is an important part of any marketing campaign. The idea is that you create two different versions of your content and then track the results. The version that gets the best results is then the one you choose to implement. Split-testing is most often used for landing pages where conversions are essential, but it can be used for absolutely anything you do, such as emails, videos, sign-up forms and ads, as well as individual components of a website (titles, headers, calls to action, etc.) There are split-testing programs that take the work out of this process for you. You create two versions of your page and drive traffic, and the program does the rest. It tracks visits and visitor behavior. Because the program makes the process faster and easier, these programs allow you to test more factors more often, which leads to better improvements to your site. Automated Personalization The web is constantly moving toward creating a more personalized experience for internet users. This is done largely through automated programming scripts. There are programs that analyze user demographics, behavior and whatever other data is available to present particular content to the user. These programs use indicators such as items purchased, pages viewed, links followed, geographical location and so on to show visitors only the content most relevant to them. The Learning Curve Many of the analytics and testing software programs are complex and it takes some time to learn how to use them. However, it&#8217;s good to take this time. If you learn how your analytics program works from [...]<div class='yarpp-related-rss'>

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