Automating Your Website’s Search Engine Optimization
Search engine optimization (SEO) means optimizing your site for relevant keywords that will help it get found in the search engine results pages. Much of the work that needs to be done in order to attract search engines can be automated, and putting these tasks on autopilot helps businesses focus on more important tasks and scale up to grow their business.
Automated Tag Creation
Your site’s meta tags tell the search engines what kind of content they’ll find there. When you add a page or post, you need to enter these keyword and description tags to help search engines index it. There are tools that will do this without you lifting a finger. They automatically detect relevant keywords and fill in the tags for you. This speeds up the process of publishing content considerably.
Widgets and Plugins
Widgets and plugins are small programs that enhance your website. There are widgets and plugins specifically designed to boost your SEO. They perform functions automatically that help to optimize your site. For example, there’s a plugin that shows your site’s most popular posts or pages on the main page’s sidebar. This gives an SEO boost to both your site’s main page and your posts.
Social media tools that make your site’s content easier to share are also helpful. These are tools such as the Facebook ‘like’ button that allow visitors to instantly share your posts to their friends and connections. This generates automatic backlinks to your site, as well as getting it more exposure.
Managing Your Comments
Comments boost your site’s relevance in the eyes of the search engines. They show that your site is an active community and worth sending searches to. There are tools that make it easier for readers to leave comments, and the more comments you have, the better your SEO.
Replying to blog comments shouldn’t be automated. You need to give your readers real replies that show there’s a human being behind the site. However, automation tools can make this easier. There are dashboard tools that allow you to manage blogs and reply to comments easily. Automated notifications let you know immediately when there’s a new comment so that you can moderate and reply.
The most important off-site SEO factor that determines your site’s ranking in the SERPs is backlinks. When links lead back to your site from other relevant, high-traffic sites, this tells the search engines that you’re offering something of value.
Searching for backlink opportunities is a time-consuming task but there are programs that can do it for you. Query generators are programs that use search terms to find sites, blogs, directories and so on that are good for backlinks for your site. Link prospecting tools take it to the next level. They work like query generators but give you more detailed information about sites so you can decide whether or not to link to them.
Finding backlink opportunities can be easily automated but you should always check out sites before you get links from them. Backlinks from link farms and other suspicious sites will actually hurt your site’s SEO.
Updating SEO Automation Tools
SEO automation tools can become outdated. There are some that Google and other search engines don’t like because they consider their operations spammy. When considering an SEO tool, do your due diligence and make sure it’s not going to get your site penalized. Make sure that you update the tools you choose to use.